Whether your online business is small or large, product reviews can have a big impact on your sales. They are a crucial piece of user-generated content that customers have come to expect from businesses and rely on for making buying decisions.

Here are the top six benefits of adding reviews to your ecommerce store: Boosts your reputation and credibility.

Increased Sales

No longer are compelling product descriptions and beautiful images enough to convince customers to spend their money with an eCommerce business. Shoppers want more proof of the quality of a product, and reviews provide it.

In fact, some merchants experience a 230% increase in conversion rates after displaying product reviews on their website. This is an incredible figure considering that a single review can make or break a consumer’s decision to buy.

If your business isn’t leveraging customer reviews, you are missing out on potential sales opportunities. Even better, gathering customer feedback can be an easy and inexpensive way to improve your products. The key is to make sure that all reviews are authentic and don’t offer incentives, which can skew results. This will ensure that shoppers trust and believe your product reviews, click link.

Increased Customer Satisfaction

Product reviews can be used to build a more personal relationship with shoppers and show them that your company cares about their experience. Incentives like discounts on future purchases can help entice shoppers to share their positive experiences with your products.

Proposition 6 shows that the impact of online product reviews on sellers’ optimal prices, demands, and profits depends on their returns policies. When the value of online reviews is low and the return policy is MBG, both online sellers will mark down their prices to maximize profit (in Region V), intensifying price competition. However, when the value of online reviews is high and the return policy is no-returns, both sellers’ prices will increase to maximize demand (in Region I). This results in a higher net market supply.

Increased Brand Awareness

Product reviews are a type of user-generated content that can help improve your SEO. Search engines value unique and relevant content, so adding reviews to your products can increase the likelihood of your website showing up in searches for those keywords.

Buyers read reviews to understand how a particular product will work for them. Unlike product descriptions that focus on features, reviews are all about solving the problem the consumer is having.

Reviews are a form of social proof that can give shoppers the confidence to buy your products. Displaying product reviews on your website can boost your credibility and help you build trust with customers. Plus, reviews can make your products more desirable. For example, Everlane’s Wide Leg Crop Pants became a phenomenon after receiving lots of positive reviews and high ratings.

Increased Conversion Rates

When you display product reviews on your site, you show shoppers that they’re in good hands. These reviews will increase your conversion rates. They help shoppers build trust that the product will be as described, and they are often a key driver in purchase decisions for high-priced products, according to a study from 2021.

Reviews also help you rank better on search engines, as they are full of keyword-rich content. Additionally, they give search engine algorithms context around your eCommerce website, which can improve your organic rankings. Most ecommerce platforms have built-in review options, and there are also several popular add-on apps for product reviews like Yotpo, Bazaarvoice, and Power Reviews. This is one of the main reasons why it’s so important for small businesses to include customer feedback on their websites.

Increased Traffic

Billions of consumers search for product reviews when deciding on their purchases. By collecting reviews and sharing them with review sites, you can boost your organic traffic.

Consumers read a mix of positive and negative feedback when making their decisions. Having this information available on your site and across social media platforms helps you to build trust with customers.


Reviews are also a great source of keyword-rich content, which amplifies the SEO power of your product pages and increases the chances of your products showing up as rich snippets in Google search results. Our range of eCommerce integrations enables you to automatically add review data to your product pages so they can be found and displayed in search engine results. This is a quick and easy way to improve the performance of your online store.

Bill Sutton
The Benefits of Product Reviews