When it comes to product marketing, offering free samples can be intimidating for many marketers. But with a little planning, a product sample campaign can boost your website traffic, brand loyalty and sales over time. Moreover, it helps you target a new audience and increase your knowledge of your customers. So, here are the benefits of free product samples that you must know. Read on to learn more about these marketing strategies. Moreover, you can easily get started with your product sample program today.
Increased Website Traffic
When people find your website by accident, they often leave a comment, which may be a good place to gather feedback. However, there are other ways to engage your audience and keep them engaged. One example is to use a subscription email service like SumoMe to capture their email address and send them your content every time you publish new content. Emailing subscribers with your latest content will keep them engaged and give you more information about your products and services.
Once you understand how to get a large number of visitors to your website, you can replicate your strategy. Use Google Analytics to determine which of your free product samples generate the most traffic. You may want to try ecommerce pages or blog posts. If you do not know which content is more compelling, try using a combination of both. For example, if visitors come from Google, you may receive traffic from social networks. If your visitors come from the same source, try mapping out their journey through your decision funnel. Consider identifying the stages from awareness to problem to decision to purchase. This can help you develop content to help them along the way.
Increased Brand Loyalty
According to a recent study, free product samples increase brand loyalty by nearly nine percent. This is because they give consumers the opportunity to try a product first-hand and, in the process, increase the likelihood that they will make a repeat purchase. This tactic is also known as reciprocity and is a key part of human psychology. However, free product samples have a few limitations. It may not work for every business. Nonetheless, they can increase sales and encourage new customers.
One study, conducted by Joe Pinsker, reported that giving away free samples increases customer loyalty. People feel like they are being favors when companies offer free products. This creates positive associations with a brand. Furthermore, studies have shown that people will make three or more unplanned purchases during a store visit. Offering free samples to consumers is an excellent way to turn window shoppers into active consumers. This strategy works especially well for businesses that offer free products.
Increased chances of Immediate sales
There are several factors that contribute to the increased chances of immediate sales generated by giving away free samples. First of all, free samples are a great way to generate awareness and reciprocity. This is especially important if you want to convert shoppers into customers. Second, a free sample can generate a warm lead who will then be a good customer for you. Then, you can use the information you learned to improve the next free sample you offer.
The second factor affecting the immediate effect of a free sample is the product’s price. Interestingly, free product samples are twice as effective as other promotional methods. In addition, the experiential events improve consumers’ perception of products without altering their price expectations. Third, consumers often purchase additional products after sampling one free product. This is particularly important for small stores, since giving out free samples helps lift a whole category of products.
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